Baltimore Orioles Marketing Department has a Tough Job This Year

Summary

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There might not be crying in baseball, but there's certainly been a lot of hand-wringing for the Baltimore Orioles this off-season.

Facing the team's recurring role as fourth-place finisher in the American League East division, the Mitchell Report's revelation this winter that several recent or current squad members had taken performance-enhancing drugs during their careers, and the off- loading of star players for a band of unprovens, the marketing department's task of selling Orioles baseball this year could require a little more finesse than usual.

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Extract

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Baltimore Orioles Marketing Department has a Tough Job This Year

But while the management knows there will be no "this is the year" shouts coming from the stands when the team trots on to the Camden Yards field for Monday night's opening game against the Tampa Bay Rays, it is banking on a...

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