Frozen Breakfast Bar Marketing Launches in Baltimore
The Daily Record (Baltimore) › April 30, 2004
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Summary
For most people, ice cream is typically not associated with breakfast. At least, up until now it has not been marketed as a nutritious and positive way to start the day.
Coolbrands International Inc. is on a mission to break the breakfast barrier and to convince people that frozen yogurt breakfast bars can be a healthy, convenient and quick way to start the day.See the full content of this document
Extract
Frozen Breakfast Bar Marketing Launches in Baltimore
Coolbrands, which licenses brands like Tropicana, Welch's, Yoplait and Godiva, added a new frozen food to its line up - the first ever frozen breakfast bar.
The Yoplait Frozen Breakfast Bar is being launched in the Baltim...See the full content of this document
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