Ocean City Signs Baltimore-Based Mgh for 2 More Years

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Ocean City's "Rodney the Lifeguard" will remain on duty for the next few years after the resort granted a two-year contract extension to the ad agency behind the campaign.

The fictitious "spokesguard" for the beach town just ended his second season at the head of a campaign being credited with boosting summer tourism numbers. The advertising campaign, launched in 2009, features, as the city's "spokesguard," a lifeguard character who rescues people from their mundane office meetings or frustrating traffic jams to take them to the beach.

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Ocean City Signs Baltimore-Based Mgh for 2 More Years

The ad agency behind the campaign, Baltimore-based MGH Inc., was awarded a two-year contract extension with the Town of Ocean City this ...

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