Pro Athletes Make Extra Cash Doing Product Endorsements
The Daily Record (Baltimore) › September 10, 2004
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Summary
Cal Ripken Jr. - who once scoffed at the idea of modeling underwear in a magazine advertisement in favor of wearing a milk moustache - today has to ward off the hair companies that want him to either wear a hair piece or use a product to grow hair.
It's his way of maintaining his integrity in the multi-million dollar world of endorsements where athletes can find their salaries doubled or tripled by wearing a logo or drinking a soda.See the full content of this document
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Pro Athletes Make Extra Cash Doing Product Endorsements
Since the former Baltimore Oriole retired three years ago, he has become a hot commodity among the league of athletes tapped for endorsements. His latest endeavor involves the America Needs Dirt ad, sponsored by Wisk Laundry Detergent, which encourages children to leave the confines of their house and explore the possibilities for activities outside.
Still, even when he is urging kids to go out and play in the dirt, Ripken has one of the cleanest reputations of all athletes who put their names on products - one of the most vital attributes to stars who draw paychecks from endorsements.Ripken is universal in what he can endors...See the full content of this document
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