Silver Springs-Based Choice Hotels Takes Comfort Inn to Next Level

The Daily Record (Baltimore) › November 08, 2004

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Summary

Travelers can expect to see a brighter and more updated logo on all Comfort Inn hotels by late next year - a move the chain's parent company hopes will help modernize the brand.

Silver Spring-based Choice Hotels International, which owns the Comfort chain, claimed the logo change is one of several adjustments in the company's plan.

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Silver Springs-Based Choice Hotels Takes Comfort Inn to Next Level

More than portraying the brand differently, [the changes] are about really updating the brand, said Dean Baji, brand manager for Comfort Inn an...

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