Summary
U.S. advertising spending is predicted to grow a moderate 3.4 percent this year, according to a study released yesterday.
Ad spending should hit $145.3 billion this year, up from $140.3 billion last year, according to the study by TNS Media Intelligence in New York. The announcement was made at the AdWatch: Outlook 2005 conference, a gathering of media buyers and sellers hosted annually by TNS and Advertising Age, a New York-based trade publication.See the full content of this document
Extract
Ad Spending in '05 to Grow Modestly
While the projected 3.4 percent gain for 2005 is behind the 9.8 percent increase that was seen in 2004, we are encouraged to see the advertising indu...
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