Commentary: Tech Talk: Technology Playing Role in Presidential Campaign Ads

Summary

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During this year's presidential election, technology has supplemented the traditional forms of advertising, political rallies and grassroots efforts. Earlier this year, for example, Sen. Barack Obama made headlines for using a Short Message Service (SMS), otherwise known as mobile texting, to announce his vice presidential running mate.

In addition to text messaging, both candidates have relied on other forms of digital communication to inform voters by using social networking sites, blogs, widgets and e-mails.

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Commentary: Tech Talk: Technology Playing Role in Presidential Campaign Ads

Despite the wide range of mediums currently used, the candidates continue to se...

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