Toronto-Based Outdoorpartner Media Inc. Sells Advertising On Recycling Bins Throughout Baltimore

Summary

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In cities filled with billboards, blaring radios, newsstands and all kinds of grassroots marketing, OutdoorPartner Media Inc. hopes to find its advertising niche in the recycling bin.

In its first foray into a major city, the Toronto-based company has installed 26 recycling PartnerBins across Baltimore during the last month. The bins - with separate sections for recycling and garbage - have been placed at locations with heavy foot traffic throughout the city in an attempt to bring recycling to the pedestrian.

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Extract

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Toronto-Based Outdoorpartner Media Inc. Sells Advertising On Recycling Bins Throughout Baltimore

The program is going great in Baltimore so far, said Ari Huber, president of OutdoorPartner Media. People are really responding to it. I...

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